Streaming & OTT

WNEM Marketing leads the industry in OTT & CTV advertising by utilizing Premion, an award-winning OTT platform. Unlike other OTT platforms that use open exchange inventory, Premion works directly with 125+ premium publishing partners. With top-branded networks and content libraries – from TV shows and hit movies to thrilling sports events, live and video-on-demand – Premion delivers measurable outcomes and ensures highest quality content, transparency, and brand safety for advertisers.

What Local Advertisers Need to Know About OTT

What is OTT?

Over the top (OTT) is an app-based platform that delivers long-form episodic video content directly over an internet connection, with content viewed on streaming devices like FireStick, AppleTV, Roku, etc., as well as Smart TVs, tablets, mobile phones, computers, and gaming consoles. Viewers use both subscription and ad-supported OTT platforms. Commercials served on ad-supported OTT platforms appear just like they do on broadcast television and are non-skippable.

The Premion Difference

The Premion difference – and the WNEM Marketing difference – is built upon key partnerships, which gives our advertisers first run at the most sought-after inventory in streaming video. Instead of purchasing inventory through an open exchange, we hand-pick our content providers, ensuring that our advertisers’ brands are shown on quality channels and content. Premion also offers unparalleled targeting to reach your intended audience.

"WNEM Marketing has been a major component of our marketing plan and their TV and Digital campaigns have assisted with increasing the number of inquiries we receive, and the number of new participants we enroll in our program each month. With their help, we were on pace to achieve our caseload goal when the pandemic hit. But even during the pandemic, WNEM Marketing continues to contribute to the PACE name recognition and community awareness. We also appreciate the effective communication and timely response from their team."

Mar 30, 2022

Streaming & OTT

What is OTT?

The Premion Difference

Premium Content

Expansive Reach

Audience Targeting

Detailed Reporting

Related Posts

The Most Common Questions About OTT, Answered

How The Super Bowl Shaped Up: Did Streaming Services Steal the Show?

OTT for Newbies: What You Need to Know to Get Started

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