Why Your Business Should be Using Social Media Marketing

Kasey Posa

Kasey Posa About The Author

Jan 12, 2022 11:43:00 PM

Why Your Business Should be Using Social Media Marketing

Social media remains one of the most important channels for businesses to use if they want to maximize their reach and influence. If you don't already have a social media marketing strategy in place, your business will need one. Today, around 97% of Fortune 500 companies use at least one social media site for marketing and advertising.   

There are also nearly 3.78 billion social media users across the globe, and that number continues to grow. Based on these and other stats, neglecting to connect with audiences through social media will only hinder your business's growth.  

If you're still unsure whether social media marketing is right for you, the following are some social media benefits for businesses to illustrate its effectiveness.  

Attract Target Audiences and Customers 

Screen Shot 2021-10-05 at 10.29.52 AMWith so many active users online every day, targeting audiences on social media is critical. It's also easy to do with the right social media marketing strategy. Try to determine what social media platforms your audience uses and reach them on there through ads and posts. Platforms like Facebook Ads make it easy to hyper-target ads, while you can engage with followers through regular posts and comments. 

Build Brand Awareness 

You can also build more brand awareness on social media and introduce many people to your brand who might not find out about you otherwise. While your TV commercials and other ads might attract many audiences, you'll connect with even bigger audiences through Facebook, LinkedIn, Twitter, and other platforms. You will also reach many people who may have seen your content elsewhere, increasing brand recognition. 

Get Your Brand Seen 

Using visual video ads and consistent posts, you'll ensure that people see your brand. Over time, with repeat exposure, your audiences will come to know and trust your brand, driving more engagement and sales. 

Get Customer Feedback 

Screen Shot 2021-10-19 at 3.15.10 PMSocial media is a great way to request customer feedback and learn about your audiences. You can get customer feedback on social media by using polls, quizzes, or other content that gives you invaluable insights into your audience and drives engagement and awareness. Using the data gathered, you can more effectively develop and optimize your marketing campaigns.  

Build Customer Loyalty 

Building customer loyalty with social media is more straightforward than on other platforms, primarily because of the direct connection you can make. If a customer expresses dissatisfaction with an ad or a post on your page, you can respond and request more information. Customers can also send you a private message, which would enable you to maintain a dialog with them. You can also give thanks to satisfied customers while asking what people want or need in your posts will further show that you value your audience's input. 

Increase Your Reach 

As mentioned, there are nearly four billion active social media users worldwide, with many likely within your service areas. If you want to extend your reach, determine where your audience spends their time and target those platforms. Different types of audiences appear on various platforms. For instance, B2B companies looking to connect with other businesses would use LinkedIn. Meanwhile, a brand with younger audiences may want to use TikTok or Instagram to promote visual content. 

Conduct Market Research 

Screen Shot 2021-10-19 at 3.15.15 PMYou can learn everything there is to know about your target audience and the market as a whole. For example, reading customers' comments or seeing what people think of competitors' content can tell you what people want. You can also more directly request information through surveys. With this information, you can engineer a successful strategy. 

Increase Revenue 

Social media is likely to earn you plenty of money through successful campaigns. In fact, many businesses have reported ROI from social media exceeding 100%. These campaigns can be very cost-effective while establishing a strong connection with audiences that drives sales. Over time, you'll be able to generate huge profits through social media marketing. 

Improved Advertising and Marketing 

People spend a lot of time on social media, and they see many ads and brands in the process. Social media marketing is crucial if you want to increase exposure and get more from video ads and other content. You can also connect social media advertising to other marketing efforts to drive more engagement. For example, you could include links to your social media profiles in emails to take recipients to the corresponding pages.  

Get Results from Your Campaigns With a Media Partner 

Screen Shot 2021-09-14 at 9.44.11 AMWhile there are many benefits of social media marketing for businesses, it can be challenging to develop a highly successful campaign without the necessary resources. Business owners want to spend more time running their business, making outside help important for many companies. Working with a media partner can help drive your success with social media marketing and other efforts. Subsequently, you'll be able to grow your business and maximize revenue. 

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