It's prevalent for two competing brands to advertise on the same channel, which may seem counterproductive. However, there is a strategy that works behind this approach, making it worth undertaking for most businesses.
If you’re wondering, "Should...
TV advertising is a vital tool that can potentially present your ads to millions of customers. Its ROI is incredibly high compared to other ad platforms when it’s appropriately used. Maximizing your TV advertising ROI requires you to know how to...
TV remains one of the best ways to reach audiences and build a strong relationship with them, and people are likely to recall commercials more than other ads. Many factors influence commercial recall, as 53% of people are more likely to remember an...
Between the global COVID-19 pandemic, a larger work-from-home workforce, and the continually growing reach of television and the Internet, more people are consuming content via TV or online platforms than ever before. With that in mind, it's...
A well-produced and effective TV commercial can be great for increasing brand awareness and getting people familiar with your brand. On the other hand, creating one on your own can be a daunting task. If you're going to invest all the money that a...
