As more and more consumers shift to streaming television, new strategies and platforms are rising to meet the challenge and provide a robust marketing channel as powerful as traditional broadcasting. That paradigm-shifting technology is over the top...
In 2021, 96.4 million viewers tuned in to the Super Bowl LV, with an average of 5.7 million live-stream viewers per minute. According to a report by the NFL, live streaming the Super Bowl was up 65% from 2020.
By now, it’s easy to understand the...
Over-the-top (OTT) advertising is a growing trend, and for a good reason: More people are using streaming services than ever before. According to data from Statista, the OTT market is projected to reach more than $210 billion by 2026, making it...
One platform that's continuing to grow in popularity today is over-the-top advertising (OTT). This is an increasingly effective way for brands to reach broader audiences. More advertisers also recognize the benefits of OTT, as ad spend for this...
In recent years, over-the-top (OTT) advertising has cemented itself as a growing media platform. Not only is it connecting with millions of viewers, but it's also attracting more advertisers. OTT media revenue is projected to reach more than $167...
Online video streaming is becoming increasingly popular over traditional TV. Many people spend more time on YouTube, Hulu, Netflix, and other streaming services and devices due to the convenience of video on demand. If you want to connect with these...
