As more and more consumers shift to streaming television, new strategies and platforms are rising to meet the challenge and provide a robust marketing channel as powerful as traditional broadcasting. That paradigm-shifting technology is over the top...
In 2021, 96.4 million viewers tuned in to the Super Bowl LV, with an average of 5.7 million live-stream viewers per minute. According to a report by the NFL, live streaming the Super Bowl was up 65% from 2020.
By now, it’s easy to understand...
Over-the-top (OTT) advertising is a growing trend, and for a good reason: More people are using streaming services than ever before. According to data from Statista, the OTT market is projected to reach more than $210 billion by 2026, making it...
In recent years, over-the-top (OTT) advertising has cemented itself as a growing media platform. Not only is it connecting with millions of viewers, but it's also attracting more advertisers. OTT media revenue is projected to reach more than $167...