Before you start to advertise, identifying a target audience is crucial. Choose your core customer base to properly gear your campaigns and determine who that audience is. All marketing should be tailored to that specific group, as they’ll be more...
Businesses need a strong online presence to succeed today, and there’s really no way around that. Visibility is vital for growing brands that want to increase awareness, recognition, and sales. One of the keys to increasing online visibility is...
Before you start any concerted marketing effort, you need to know who your audience is. Without a clear understanding of the market you're trying to reach, your messaging is unlikely to be aligned with their needs, and your goods or services won't...
Proper advertising yields results that are incredibly valuable. Every business needs to utilize ongoing advertising to be successful. Using a media partner can help get you on track, correcting the marketing campaign mistakes that most companies...
Co-op advertising is a highly effective and affordable way for nearly any business to connect with target audiences of all types. By working with suppliers for advertising, companies can promote their business and offerings while saving money on...
There is a lot to learn in the world of advertising, to the point where it can be overwhelming for those who are new to it. However, learning specific terminology in the industry can help you begin to understand it better. The following is a brief ...
It's prevalent for two competing brands to advertise on the same channel, which may seem counterproductive. However, there is a strategy that works behind this approach, making it worth undertaking for most businesses.
If you’re wondering, "Should...
Integrated marketing is a crucial part of engaging your audience. On average, your business will need to put seven ads in front of a customer before they are ready to make a purchase. Simply piling on ads in a single format may not be enough.
By...
Seasonal marketing requires you to market your products and services at specific times of the year. You need to get your message out just before or during a holiday, sporting event, or some other seasonal activity can boost sales during periods...
Business owners often believe there's a magical time to start advertising. Whether they're launching a new product, introducing a new service, or simply when business is slow. The truth is that there is no golden window for advertising and you...
