How The Super Bowl Shaped Up: Did Streaming Services Steal the Show?

In 2021, 96.4 million viewers tuned in to the Super Bowl LV, with an average of 5.7 million live-stream viewers per minute. According to a report by the NFL, live streaming the Super Bowl was up 65% from 2020. 

By now, it’s easy to understand...

Preseason NFL is Upon Us: Get Ready to Maximize Your Advertising ROI

Advertising during football season can be wildly financially beneficial. Businesses that strategically run ads during football season can expect a new level of exposure, increased brand awareness, and higher ROI. During football season, audiences...

Why You Need to Advertise During the NFL Kickoff Season

Choosing the right time to launch your television campaigns is crucial, and there's almost no better time than during the NFL Kickoff Season (second only to the Super Bowl itself). The kickoff season brings a wide range of viewers from all over the...

Superior Super Bowl Marketing: 5 Strategies to Stand Out

The Super Bowl is one of the most-watched live events every year across America. After a slight decrease in viewership in 2019, the Super Bowl rebounded to 99.9 million viewers in early 2020. The next Super Bowl in 2021 will likely see an even...