To succeed, businesses must be agile in their marketing. One of the best ways to remain nimble is to follow the most recent marketing trends. Following a particularly tough couple of years, businesses need to understand the key marketing trends in...
Social media remains one of the most important channels for businesses to use if they want to maximize their reach and influence. If you don't already have a social media marketing strategy in place, your business will need one. Today, around 97% of...
Proper advertising yields results that are incredibly valuable. Every business needs to utilize ongoing advertising to be successful. Using a media partner can help get you on track, correcting the marketing campaign mistakes that most companies...
Social media platforms remain among the most popular for consumers. In fact, 2020 saw over 3.6 billion active users, which is expected to grow to nearly 4.41 billion by 2025. This popularity and the efficiency of social media marketing campaigns...
In order to thrive, businesses must be able to measure their success and avoid overspending by looking closely at their return on investment (ROI). If a company isn't seeing positive ROI from an investment, it's not worth pursuing. Otherwise,...
Email marketing still has a place in modern marketing strategies; in fact, it should be at the core of your content marketing, lead generation, and customer retention efforts. According to HubSpot, "99% of consumers check their email every day, and...
Customers are getting into the spirit of holiday shopping. Despite the turbulence surrounding last year's holiday season, shoppers still spent an average of $765.76. This year's holiday season is likely to be just as unpredictable regarding where...
Advertising year-round is important, but you should always be prepared to use extra marketing resources around the holidays. Holiday advertising has yielded 50% more impressions, 60% higher conversion rates, and 150% more direct traffic. The...
In 2021, 96.4 million viewers tuned in to the Super Bowl LV, with an average of 5.7 million live-stream viewers per minute. According to a report by the NFL, live streaming the Super Bowl was up 65% from 2020.
By now, it’s easy to understand...
Co-op advertising is a highly effective and affordable way for nearly any business to connect with target audiences of all types. By working with suppliers for advertising, companies can promote their business and offerings while saving money on...
