Businesses need a strong online presence to succeed today, and there’s really no way around that. Visibility is vital for growing brands that want to increase awareness, recognition, and sales. One of the keys to increasing online visibility is implementing an effective SEO marketing strategy. However, not every business knows how to develop an SEO strategy right from the start.
Here are some expert tips for building an SEO strategy and getting your campaigns off the ground while maximizing visibility.
Use Relevant Keywords
Search engine optimization, or SEO, entails optimizing website content to achieve higher rankings in search engines, including Google, Bing, and others. With good SEO practices, web pages will appear higher in search results, which is crucial for a brand's online visibility. With more than 25% of people clicking on the top website on search engines, you can see why SEO is an invaluable asset!
To develop an SEO strategy that works, use certain target keywords that people are likely to enter into search engines. These include common keyword phrases that you have naturally within your content. However, it's important to avoid keyword stuffing, which entails simply placing as many keywords as possible in the content to the point where it reads unnaturally. Also, you can optimize everything with keywords, from the headings and subheadings on your pages to the title tags and meta descriptions that people see on search engine results pages.
Use SEO on your website, along with social media profiles and pages, YouTube channels and videos, and other locations where people might find you through search engines. In addition to text, you can also optimize visuals by adding alt text to images. Alt text, or alt tags, are essentially keyword-rich captions that describe visuals for target audiences who are visually impaired. The text relays what objects, and people appear in the image and other details to give context. Search engines like Google can use this context to help rank images, which could subsequently help their corresponding pages.
Create More Content
Another critical component of good SEO is plenty of high-quality content. A well-optimized SEO content strategy will involve publishing frequently or on a specific schedule. The more content you publish, the more ways people will find your website or social media channels.
When creating content, make sure it's targeted to ideal clients. Also, your content should add value to your brand and establish you as an industry authority. Fresh and engaging content will help create thought leadership, making your brand more authentic and approachable. To expand your content's reach further, you should also make it shareable on social media platforms.
Always Optimize for Mobile
A growing number of people are using mobile devices daily, many of whom are using them to research businesses. One recent study found that around 77% of consumers use a mobile device to search for products and research pricing and features. This is why you must do what you can to engage with mobile users as much as possible.
Many people won't continue with a website if it's not mobile-friendly. To make sure your website is mobile-compatible, you need to integrate a responsive design. In addition, you will need to incorporate mobile SEO, as search engines favor mobile-optimized websites over non-responsive sites. You can also optimize your website for mobile by using smaller images that load quickly.
Successfully optimized websites also include backlinks. These links appear on external websites (these can be brands you choose to partner with for backlinking purposes) and link back to your website. If reputable enough, authoritative websites link back to your company's, this will signal to Google that people enjoy and trust your website. In turn, Google and other search engines will be more likely to rank you above competitors lacking these backlinks.
There are a couple of ways to find partners to link to your website. For example, you can network with others through social media and encourage followers or other industry leaders to share various links. You can also contribute guest posts on industry-relevant blogs or other digital publications, which will then link back to your site.
Be Active on Social Media
To get the most from your SEO campaigns, you need to take full advantage of social media. Engaging with followers can help encourage more shares and word-of-mouth advertising for your business on these platforms.
Using SEO, you can also expand your reach on social media, enabling you to connect with new followers. When posting, include links to your website when appropriate, which will drive more traffic that signals to Google that these pages are of value. Staying active on social media channels will ultimately help your profile and posts rank better, which further helps your company website.
Get the Help You Need with WNEM Marketing
SEO is integral to a successful website, but you may not be entirely sure about approaching your campaigns when starting. The experts at WNEM Marketing are here to help. We can work with you to develop an effective SEO strategy that drives long-term results and keeps your brand on top. We also offer a host of other services to supercharge your marketing efforts.