What Is Contest Marketing?
Contests have a way of lighting up people's interest. Audiences like the excitement of a game, whether it's competitive and participatory or based on the luck of the draw. Your audiences could enjoy online giveaways,...
Kelly Campbell
Recent Posts
Social media is one of the most popular digital channels in the world. Today, more than 4.55 billion people actively use social media. People also frequently buy from brands they see on their favorite platforms. Facebook for Business found that 83%...
In order to thrive, businesses must be able to measure their success and avoid overspending by looking closely at their return on investment (ROI). If a company isn't seeing positive ROI from an investment, it's not worth pursuing. Otherwise,...
Customers are getting into the spirit of holiday shopping. Despite the turbulence surrounding last year's holiday season, shoppers still spent an average of $765.76. This year's holiday season is likely to be just as unpredictable regarding where...
Implementing lifestyle marketing is key if you want to represent the core ideals and inspirations your target market craves and believes in.
Lifestyle marketing is wholly focused on becoming a foundational element of the target market's ideal...
Having an engaged social media following can offer many advantages to your brand. Active social media platforms can help raise brand awareness, generate leads, and ultimately lead to significantly more business. Your social media platforms are an...
Advertising during football seasoncan be wildly financially beneficial. Businesses that strategically run ads during football season can expect a new level of exposure, increased brand awareness, and higher ROI.During football season, audiences...
One platform that's continuing to grow in popularity today is over-the-top advertising (OTT). This is an increasingly effective way for brands to reach broader audiences. More advertisers also recognize the benefits of OTT, as ad spend for this...
Many business owners tend to make marketing decisions based on what they're familiar with, often opting for what's comfortable for them specifically. While following your instinct is valuable as a business owner, it falls short when implementing...
You can develop comprehensive ad campaigns that use every channel and advertising method available to you. However, you won't get the results you want unless you establish a strong connection with your audience. One of the best ways to ensure your...
