6 Things Brands Should Never Do on Social Media

Did you know that 70% of U.S. citizens have social media accounts? Social media use has rapidly increased in recent years, and advertisers are using it to their advantage. Social media is proven to have a broad reach and lots of flexibility for your...

5 Ways to Build Authentic Relationships with Consumers

When you're developing a marketing strategy, it's easy to fall into the mindset of constant self-promotion. However, a good marketing campaign should be primarily geared towards creating genuine relationships with your customers. Cultivating these...

The Most Common Questions About OTT, Answered

As more and more consumers shift to streaming television, new strategies and platforms are rising to meet the challenge and provide a robust marketing channel as powerful as traditional broadcasting. That paradigm-shifting technology is over the top...

4 Undeniable Reasons Why Contests Should Be Part of Your Marketing Strategy

What Is Contest Marketing?

Contests have a way of lighting up people's interest. Audiences like the excitement of a game, whether it's competitive and participatory or based on the luck of the draw. Your audiences could enjoy online giveaways,...

Effectively Reach Audiences with a Targeted Email Strategy

Outreach is crucial in digital marketing. Without it, your campaigns will fail to succeed. However, it’s essential to tailor your marketing efforts to target the right people. This also applies to email marketing campaigns that need to reach the...

5 Techniques to Hone in on Your Target Audience

Before you start to advertise, identifying a target audience is crucial. Choose your core customer base to properly gear your campaigns and determine who that audience is. All marketing should be tailored to that specific group, as they’ll be more...

Increasing Your Online Visibility with SEO

Businesses need a strong online presence to succeed today, and there’s really no way around that. Visibility is vital for growing brands that want to increase awareness, recognition, and sales. One of the keys to increasing online visibility is...

Drive More Engagement with Paid Social Ads

Social media is one of the most popular digital channels in the world. Today, more than 4.55 billion people actively use social media. People also frequently buy from brands they see on their favorite platforms. Facebook for Business found that 83%...

4 Straightforward Tips to Owning Your Audience

Before you start any concerted marketing effort, you need to know who your audience is. Without a clear understanding of the market you're trying to reach, your messaging is unlikely to be aligned with their needs, and your goods or services won't...

Why You Should Add Content to Your Marketing Mix

Marketing is already a significant time commitment. Juggling paid ad campaigns, posting your products on social media, reaching leads through email and direct mail can feel you're devoting less time to the core of your business, and that can leave...