Did you know that 70% of U.S. citizens have social media accounts? Social media use has rapidly increased in recent years, and advertisers are using it to their advantage. Social media is proven to have a broad reach and lots of flexibility for your...
When you're developing a marketing strategy, it's easy to fall into the mindset of constant self-promotion. However, a good marketing campaign should be primarily geared towards creating genuine relationships with your customers. Cultivating these...
As more and more consumers shift to streaming television, new strategies and platforms are rising to meet the challenge and provide a robust marketing channel as powerful as traditional broadcasting. That paradigm-shifting technology is over the top...
What Is Contest Marketing?
Contests have a way of lighting up people's interest. Audiences like the excitement of a game, whether it's competitive and participatory or based on the luck of the draw. Your audiences could enjoy online giveaways,...
Social media is one of the most popular digital channels in the world. Today, more than 4.55 billion people actively use social media. People also frequently buy from brands they see on their favorite platforms. Facebook for Business found that 83%...
Marketing is already a significant time commitment. Juggling paid ad campaigns, posting your products on social media, reaching leads through email and direct mail can feel you're devoting less time to the core of your business, and that can leave...