Did you know that 70% of U.S. citizens have social media accounts? Social media use has rapidly increased in recent years, and advertisers are using it to their advantage. Social media is proven to have a broad reach and lots of flexibility for your...
When you're developing a marketing strategy, it's easy to fall into the mindset of constant self-promotion. However, a good marketing campaign should be primarily geared towards creating genuine relationships with your customers. Cultivating these...
As more and more consumers shift to streaming television, new strategies and platforms are rising to meet the challenge and provide a robust marketing channel as powerful as traditional broadcasting. That paradigm-shifting technology is over the top...
Contests have a way of lighting up people's interest. Audiences like the excitement of a game, whether it's competitive and participatory or based on the luck of the draw. Your audiences could enjoy online giveaways,...
Outreach is crucial in digital marketing. Without it, your campaigns will fail to succeed. However, it’s essential to tailor your marketing efforts to target the right people. This also applies to email marketing campaigns that need to reach the...
Before you start to advertise, identifying a target audience is crucial. Choose your core customer base to properly gear your campaigns and determine who that audience is. All marketing should be tailored to that specific group, as they’ll be more...
Businesses need a strong online presence to succeed today, and there’s really no way around that. Visibility is vital for growing brands that want to increase awareness, recognition, and sales. One of the keys to increasing online visibility is...
Social media is one of the most popular digital channels in the world. Today, more than 4.55 billion people actively use social media. People also frequently buy from brands they see on their favorite platforms. Facebook for Business found that 83%...
Before you start any concerted marketing effort, you need to know who your audience is. Without a clear understanding of the market you're trying to reach, your messaging is unlikely to be aligned with their needs, and your goods or services won't...
Marketing is already a significant time commitment. Juggling paid ad campaigns, posting your products on social media, reaching leads through email and direct mail can feel you're devoting less time to the core of your business, and that can leave...
