Why All You Need Is One Call-to-Action

Kasey Posa

Kasey Posa About The Author

Jun 15, 2021 11:34:00 AM

Why all you need is one call-to-action

After creating an irresistible call-to-action (CTA), you might feel compelled to showcase it several times. Sometimes, less is more, and customers are more likely to engage with brands that are not overly sales-y.  

All you need is a single call-to-action that's engaging and enticing to convert, whereas having too many might only serve to deter potential customers. To develop the perfect call-to-action that works, there are some detailed steps to take in your approach. If you want to learn more about creating a call-to-action that's effective and drives conversions, the following are some tips to guide you through the process. 

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1. Eye-Catching CTAs Make an Impact

Screen Shot 2021-06-10 at 11.30.34 AMThe first step to take is to make sure your CTA attracts people's attention. If your call-to-action gets lost among the surrounding text or visuals, people aren't likely to take the desired action at all. The CTA needs to stand out visually without being too loud in its design.  

One of the best ways to create a call-to-action that attracts attention is to use high-contrast designs for buttons. For example, if the surrounding theme uses a green color scheme, a warm color like orange could help make the button stand apart. If you have contrasting colors in your branding, you can use these to keep your CTA design aligned with the rest of your efforts. 

2. Keep It Simple

It's also imperative to make purchasing or any other customer action as easy as possible. Your copy and CTA should always be evident, captivating, and simple to understand, which will keep people interested and avoid confusion. While the rest of your content could be rich with information and details, part of what makes calls-to-action stand out is their simplicity.  

To keep your CTAs simple, use action words and phrases such as "get started," "learn more," and "download for free." Trying to be too original and clever could lead to more complexity than it's worth. The value you offer through your CTAs should largely encourage the desired action, while the messaging gives people that extra nudge to convert.

3. Create a Sense of Urgency

Screen Shot 2021-06-10 at 11.30.43 AMA well-crafted call-to-action will keep customers focused on the next step. You may want to imply that people are possibly missing out on something they desire or need. If prospects feel as though they're working with a limited-time offer or that they could miss out on a favorable outcome, they're far more likely to click through your CTAs.

4. Deliver a Guarantee

Customers always want to be confident about their purchase before investing, especially in a high-priced product or service. To help give them more peace of mind about their investment, let people know that your brand delivers on its word.  

Specifically, you can do this by providing value and showing that you mean what you say, which can go a long way in gaining and keeping people's trust. A satisfaction guarantee, a reliable return policy, or anything else that helps customers feel protected can secure a customer base that trusts your brand. 

Ensure that the benefits of clicking on your CTA are clear with your messaging, which tells them that you understand their concerns. The last thing people want to feel is as if you're trying to make a quick sale at their expense. 

5. Understand Where Customers Are in Their Buyer's Journey

Screen Shot 2021-06-10 at 11.30.51 AMCTAs are vastly more effective when they follow and cater to customers in their respective stages of the buyer's journey. They may be in the beginning of the buyer's journey in the awareness stage, when they're just learning about or identifying a problem that is plaguing them.  

During the consideration stage, you can educate people about your offerings and let them know how they can help. Finally, a good call-to-action can drive people to reach out to you or buy your products during the decision stage, when they're ready to make a purchase. 

Every CTA should address different stages of the buying process to cover all kinds of customer needs and interactions. As you nurture these leads, they'll be more encouraged to convert to customers toward the end of their journey. 

Use One Great CTA to Engage Your Audiences 

Instead of overwhelming audiences with multiple CTAs that may simply irritate or confuse them, try to develop the one perfect CTA that engages with them and encourages action. You can avoid coming off as too sales-y and naturally lead people toward a sale in the process. 

Depending on your needs, create and launch an action campaign to explore what works best for your business. Based on how it performs, you can make changes until you've honed your visuals and messaging.  

With a high-quality CTA complementing the rest of your marketing efforts, you'll be able to see the long-term results you want. 

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